Pop-Tarts x Social
From long-term strategic planning to real-time reactivity moments, I worked closely with my creative teams to ensure Gen-Z felt like they were in on the joke. We mirrored the content they consumed amongst their closest friends and stayed clear of “silence brand’ moments. .
We went beyond snark Twitter and instigate conversation in an ingenious way.
Y'all are leaving one in there all lonely? 🥺 https://t.co/HLkkTertEU
— Pop-Tarts (@PopTartsUS) September 8, 2020
Go on mute and let your video chat background speak for you. pic.twitter.com/L2fEmU0sHM
— Pop-Tarts (@PopTartsUS) March 31, 2020
there is only one right response and it's ABCDEFG https://t.co/w5BZDyxCWI
— Pop-Tarts (@PopTartsUS) February 21, 2020
pls join this heated debate https://t.co/emarUm8mYY
— Pop-Tarts (@PopTartsUS) May 12, 2020
give me ideas for a new flavor
— Pop-Tarts (@PopTartsUS) August 11, 2020
Love to be talked about but let me settle this: every flavor of me is perfect
— Pop-Tarts (@PopTartsUS) March 29, 2020
Brown Sugar Cinnamon Pop-Tarts are – and I cannot stress this enough – NOT being discontinued
— Pop-Tarts (@PopTartsUS) August 4, 2020
We have a Situation @PopTartsUS Bds Loves his funfettis 🎉 https://t.co/d9cPMHbdwh
— Mike The Situation ☝🏻 (@ItsTheSituation) June 20, 2020
tell me about it https://t.co/jQyBOMPl7R
— Pop-Tarts (@PopTartsUS) August 21, 2020