ebay x chicks with kicks

Right off the heels of eBay’s Female Sneakerhead campaign, we needed to make sure the brand showed up for women in the industry outside of just Women’s History Month. We partnered with the Peters Sisters (aka the “Chicks with Kicks”) to sell over 1,000 pairs of kicks from their legendary collection in three different drops over the course of several months.

On social, we leveraged this partnership to improve favorability of eBay as the best place to buy and sell sneakers - including the rarest of grails.

The content surpassed benchmarks on all fronts and even earned the attention of celebs like Lil Yachty who ended up purchasing a pair from the drop.

We launched the campaign on TikTok with a first-to-market ad unit to drive excitement for the collection.