Pop-Tarts x Camp Flog Gnaw

The problem? Not everyone that loves Pop-Tarts, eats Pop-Tarts. We needed to get Pop-Tart-loving teens to declare, wear, and share their food fandom. We partnered with Pop-Tarts fans and creators to develop a line of merchandise that fans had a chance to take home through surprise and delight efforts.

poptartsus_75458074_118801705958344_1660901120043963753_n (1).jpg

poptartsus_71534296_2588266461266915_4109108880245919402_n.jpg

poptartsus_70493354_378079913099000_9170444398795150091_n.jpg

poptartsus_71831617_777431886048862_1361385127354357273_n (1).jpg

poptartsus_68812528_431875874092325_6013326868306434389_n.jpg

We took it to the next level by then heading to THE music festival dedicated to buzz-worthy merch, Camp Flog Gnaw. The festival’s founder, Tyler, The Creator, collaborator with the brand to design even more exclusive merch for event attendees.

While on the ground, I worked with clients to create real-time social content and gain further audience insights.

Festival goers waited for hours to get access to the “Pop-Tarts Block Party.” Fans were seen wearing the Pop-Tarts merch throughout the weekend and even at the airport going home! The party and coinciding merch, created serious FOMO for fans at home.

Over the course of the weekend we gave out 15,000+ samples of Pop-Tarts and 5,000+ pieces of merch.