AMEX X SHOP SMALL HOLIDAY
American Express had long been a champion of shopping small as the founder of Small Business Saturday, but 2020's holiday season was unlike any other. This year small and local businesses needed more than a day of support — they needed the entire season. Through the Share Joy, Shop Small campaign we drove action amongst the social audience through gift guides, directories, and more.
Through social and community outreach we featured more than 30 small businesses, taking special care to ensure there were diverse shops represented.
hacking PINTEREST CAROUSELs
We reinvented Pinterest's new carousel ad unit to create interactive gift guides. By directing our viewers to swipe left or right we recommended a small business perfect for them. We were the first brand to use this feature in this way.
